One of the prime courses that mass communication professionals can pursue is an MBA in advertising and PR. This course fits well in the domain of media and mass communication and adds a set of specialized skills to understand how businesses are conducted in this domain. The best private university in India conducts this course following the curriculum set by the education board and regulatory authority. Let us find out more about this course.
About MBA in Advertising and PR
A master’s course in business administration (MBA) of Advertising and PR focuses on the different domains of this segment of mass communication. The aspirants study subjects related to this domain and discover the areas covered in public relations and advertising of brands. This is a two-year course conducted by the top management colleges to train aspirants and to develop skills related to advertising, mass communication, media channels, and public relations.
This course covers the following subjects that an aspirant must learn during the curriculum.
- Media relations
- Local and central government relations in PR
- Advertising management
- Code and ethics of professional conduct
- Sponsorships
- Crisis management
- Media research
- Media planning
- Sales promotion
- Consumer research
- Advertising effectiveness
- Advertising and society
- Multinational, international, and global advertising, etc.
Apart from these core management domains relevant to this domain, basic management subjects are also taught to the students to realize how a business runs. They then connect the dots, discover how public relations management and advertising management are conducted by different companies and businesses. Studying this course in the top university in MP will focus light on this domain.
Who are eligible for this course?
As mentioned earlier, media and mass communication graduates are the most suitable candidates to pursue this course. This course can also be pursued by aspirants with any background. Most colleges let graduates choose this course as the subjects are related to business management for a prevalent domain of advertising and PR.
This course aims at developing creativity among MBA aspirants regarding finding new solutions to mass communication barriers and issues. They also learn how to manage advertising production, promotion, and developing a platform to do PR for brands. The top university in MP also provides resources to develop managerial and communication skills within the aspirants and makes them ready for the industry.
Best employment domains for MBA advertising and PR
A postgraduate in MBA advertising and PR will get jobs in the following domains.
- Industrial houses
- Brand marketing
- Public works
- Business consultancies
- Advertising agencies
- PR firms
- Tourism industry
- Multinational companies
- Entrepreneurship, etc.
Choose the right MBA college
To make this postgraduate venture more effective, choose the best private university in India to pursue this course and add more value to your professional career. Get trained by the top professors and learn how to manage a business in this domain. Develop industry skills and get recognized by the top recruiters in this industry.
