Starting your own business is an exciting process. However, when all the adrenaline rush has worn off, you need to deal with the nitty-gritty details.
After finding the product to represent your brand, it’s to start building a website. At this point, you have tons of details to deal with, most specifically the web design.
Here are six crucial things to focus on when building your website.
When it comes to web design, your task is to create a place where visitors can learn more about what you have to offer. It needs to be user-friendly, and navigation should be a breeze. Being user-intuitive is also a foremost consideration.
Always think about conversion rates and ease of use when designing the website.
Call to action
What do you want your website’s visitors to do?
Magicdust recommends making a list of these goals and creating a clear call to action to encourage visitors to move through your sales funnel.
If you want them to become paying customers, you need to tell them how to do it. You need to get rid of anything that could distract the visitor and give them clear roadmaps on what to do. Signs telling visitors to “start shopping” or “click here” are some of the simplest but most effective ways to accomplish that. These obvious calls to action are unbelievably effective in converting visits to sales.
How can you connect with customers?
One effective tool is to share your story. What inspired you to offer your product or service?
Tell people visiting your website all about it and be sure to make it interesting. Talk about the people behind the brand and why they launched the company.
The authenticity behind your story can help customers connect with you, and help you build trust and familiarity with your customers.
While building the website, don’t forget about search rankings. Setting up the correct tags, page titles, and descriptions can go a long way. Linking third-party websites back to your website is also useful for boosting your organic search ranking.
Another way is to build a blog where you share your expertise on the services and products you provide.
Social media continues to be a useful tool for businesses today. Your web design needs to integrate social media functions. While it’s great to be professional in social media, it also pays to post relatable articles, images or thoughts to give customers a better feel of what you have to offer. You can also display the reviews people have about your products and services to improve transparency.
These days most people are on mobile devices. This means that web design should be compatible with mobile devices. Websites that are incompatible with mobile devices stand to lose opportunities to close sales.
One final tip in web design is to make sure your website lives up to its purpose – to act as a silent salesperson for your company. Applying these tips can help you create a business website that could provide visitors and customers with a better experience about your brand.